Asian Dub Foundation are one of the most politically charged and sonically distinctive bands to emerge from the UK. Mercury Prize nominees whose music fuses punk, hip hop, electronic and South Asian influences into something entirely their own.
They needed a digital presence that could match their energy and ambition, and a way to deepen the connection between the band and their fanbase around a new album release.
We built a new website that captured the band's visual and political identity, and developed a bespoke mobile app for their A History of Now album release. The app allowed fans to submit their own sound samples directly to the band, with selected submissions included on a future track, turning passive listeners into genuine collaborators and generating significant engagement around the release.
It was exactly the kind of innovative, values driven digital work that Dancing Turtle exists to do.
