The Free West Papua Campaign is the international movement fighting for the right to self-determination for the people of West Papua, a territory occupied by Indonesia since 1963 whose struggle for independence has been largely ignored by mainstream western media.
When the campaign needed to build its digital presence from the ground up, the challenge was significant. This was a cause with passionate support but little online visibility, operating with limited resources against a backdrop of deliberate international silence.
We developed an organic social media strategy that took the campaign from zero to over 400,000 followers on Facebook and more than 25,000 on Twitter, building one of the most engaged activist communities of any independence movement in the world. Alongside this, we worked on the content strategy for their website and key campaigns, helping shape how the movement told its story to the world.
It remains one of the projects we are most proud of.
