Green Man is one of the UK's most beloved independent music festivals, set in the Brecon Beacons and known for its commitment to independent artists, sustainability, and a genuinely community driven atmosphere.
The festival wanted to deepen its relationship with a younger student audience, a demographic that was increasingly influential in the festival market but not yet fully engaged with what Green Man had to offer.
We developed a targeted social media strategy focused on student engagement, identifying the right channels, content approach, and tone to speak authentically to that audience without losing the spirit that makes Green Man distinctive. The campaign helped extend the festival's reach into new communities while staying true to its independent, values led identity.
