Project details: Website design & digital strategy
Client background: Asian Dub Foundation’s distinctive sound is a combination of hard ragga-jungle rhythms, indo-dub basslines, searing sitar- inspired guitars and ‘traditional’ sounds gleaned from their parents’ record collections, shot through with fast-chat conscious lyrics.
The Mercury Music Prize nominated band have been going for almost 20 years. They formed in 1993 as an outgrowth of the documentary Identical Beat, a film shot at London’s Farringdon Community Music House, the site of a series of summer workshops designed to teach South Asian children the essentials of music technology.
It was Primal Scream who finally brought ADF to the attention of the British media. ADF toured the UK with them in the summer of 1997 having by now signed to London. The Primals also collaborated with ADF on the single Free Satpal Ram, which has done much to draw attention to the situation of an Asian man whom they both believe is yet another recipient of British rough justice.