Social media strategy

Social media has become an essential part of any marketing strategy and can make a significant impact on a company’s success. However, creating and implementing an effective social media strategy can be a daunting task, particularly for businesses without prior experience in the field. At Dancing Turtle Media, we have over 15 years of experience in creating best-in-class social strategies.

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By creating and implementing a comprehensive social media strategy, businesses can improve their social media presence, engage with their target audience more effectively, and ultimately, drive sales.

Our approach

The process for developing a strategy involves identifying the goals of the business, researching the target audience and analyzing the market. We can identify the optimal social media platforms and content types to meet the needs of the business, and develop a measurement framework to track and optimize performance. The ultimate goal of any social media strategy is to create engaging and relevant content that resonates with the target audience, increases brand awareness and driving conversions.

The benefits

A strategy is that it will provide you with a clear and cohesive plan for your social media presence that is consistent with brand message and audience needs. A social strategy ensures that all social media activity is aligned with the business’s goals and is targeted towards the right audience.

An effective strategy can provide you with a competitive edge. With so many businesses vying for attention on social media, it’s crucial to stand out from the crowd. At Dancing Turtle Media, we apply a holistic approach, taking into account new trends in social media content to help businesses differentiate themselves from the competition and create a unique brand identity that resonates with the target audience. We can also support your business with running social media ads and influencer marketing, using a data-driven approach to optimize campaigns and help you achieve success.

As part of the process of developing a social media strategy, we analyze social media metrics such as engagement rates and follower demographics to gain a deeper understanding of audience preferences and tailor the content and editorial approach accordingly. This helps to increase engagement, brand loyalty, and ultimately, sales.

Helping you stay ahead of the curve

Social media platforms are constantly evolving, and what worked well in the past may no longer be effective. At Dancing Turtle Media, we use the latest in social listening and research to create a strategy that will ensure your business stays ahead of the curve and can adapt to changes in platform algorithms and user behavior and can support you with ongoing social media management across all channels to ensure that the strategy is implemented effectively.

To find out how we can help you take the next step in social media, send us an email to for a free consultation.