The Privacy Policy outlined below describes how your personal information is collected, used, and shared when you visit or make a purchase from www.dancingturtle.com (the “Site”).
Dancing Turtle operates the website at www.dancingturtle.com (the “Site”). We are the data controller in respect of any personal data collected through this Site or in the course of providing our services.
For the purposes of UK data protection law — the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — our contact details are:
Email: info@dancingturtle.com
Web: www.dancingturtle.com
We do not have a designated Data Protection Officer. Queries about data protection should be directed to info@dancingturtle.com.
2.1 When you visit the Site
When you browse the Site, we automatically collect certain technical information about your device and browsing behaviour. We refer to this as Device Information, and it includes:
This information is collected via cookies, log files, and similar tracking technologies. See Section 6 for more detail on cookies.
2.2 When you make a purchase
When you place an order through our shop, we collect the following information to process and fulfil your order (Order Information):
2.3 When you subscribe to our newsletter
If you choose to subscribe to our newsletter, we collect your email address and, if provided, your name. Subscription is always opt-in — we will never add you to our mailing list without your consent.
2.4 When you contact us
If you contact us directly by email, we will collect and retain the contents of your correspondence and any personal data you include in it.
2.5 When you access a film via our streaming platform
If you purchase an institutional or educational streaming licence, users accessing the film may be required to verify their identity using an institutional email address. In this case, we collect the email address entered for verification purposes only
This data is collected and processed on our servers hosted by SiteGround in the European Union.
UK GDPR requires us to identify a lawful basis for each type of processing we carry out. The table below sets out what we use your data for and the legal basis we rely on in each case.
3.1 Processing your order — Lawful basis: Contract
We use your Order Information to process and fulfil your purchase, arrange delivery, send order confirmations and invoices, and handle any returns or queries related to your order.
3.2 Fraud prevention and security — Lawful basis: Legitimate interests
We use Device Information and Order Information to screen for fraudulent or suspicious activity, in order to protect our business and our customers.
3.3 Improving and operating the Site — Lawful basis: Legitimate interests
We use Device Information collected via Google Analytics to understand how visitors use the Site, identify technical issues, and improve content and performance. Our legitimate interest is in maintaining a functional, effective website.
3.4 Marketing communications — Lawful basis: Consent
Where you have opted in to receive our newsletter, we will send you updates about new releases, events, and offers from Dancing Turtle. You can withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any email or contacting us at info@dancingturtle.com.
3.5 Legal compliance — Lawful basis: Legal obligation
We may process and retain personal data where we are required to do so by law — for example, retaining financial records for HMRC purposes or responding to a lawful request from a public authority.
3.6 Streaming access verification — Lawful basis: Legitimate interests
Where a streaming licence requires email verification, we process the email address entered solely to send a secure access link and confirm that the user is authorised to access the licensed content. This is necessary to fulfil our obligations to institutional licence holders and to protect our content from unauthorised access.
We do not sell your personal data to third parties. We share it only in the following limited circumstances:
4.1 Payment processors
When you make a purchase, your payment details are handled directly by Stripe and/or PayPal. These companies act as independent data controllers in respect of your payment data. We recommend reviewing their privacy policies:
Stripe: https://stripe.com/gb/privacy
PayPal: https://www.paypal.com/uk/legalhub/privacy-full
4.2 Google Analytics
We use Google Analytics to collect and analyse Device Information. Data collected by Google Analytics may be transferred to and stored on Google’s servers, including in the United States. Google processes this data under Standard Contractual Clauses as the relevant safeguard for international transfers from the UK.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
4.3 Delivery
We share your name and delivery address with our postal and courier providers solely for the purpose of fulfilling your order.
4.4 Legal disclosure
We may disclose personal data to law enforcement or other public authorities if required to do so by law, or to protect the rights, property, or safety of Dancing Turtle, our customers, or others.
Some of the third-party services we use — including Google Analytics — involve transferring data outside the United Kingdom. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), or transfers to countries with an adequacy decision from the UK government.
6.1 What are cookies?
Cookies are small data files placed on your device when you visit a website. Some cookies are essential for the Site to function; others help us understand how the Site is used.
6.2 Types of cookies we use
6.3 Managing cookies
You can also manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site. For more information about cookies, visit www.allaboutcookies.org.
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Our retention periods are as follows:
On expiry of the relevant retention period, we securely delete or anonymise personal data.
Streaming verification data — the email address entered during access verification is deleted immediately upon the user clicking the verification link, or automatically after 24 hours if the link is not clicked. It is not retained beyond this period under any circumstances.
Under UK GDPR, you have the following rights in relation to personal data we hold about you:
To exercise any of these rights, contact us at info@dancingturtle.com. We will respond within one calendar month. We may need to verify your identity before processing your request.
If you have concerns about how we handle your personal data, we encourage you to contact us in the first instance at info@dancingturtle.com and we will do our best to resolve the matter.
You also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Website: www.ico.org.uk
Helpline: 0303 123 1113
Our Site and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at info@dancingturtle.com and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we do, we will update the date at the top of this page. We recommend checking this page periodically. Where changes are significant, we will take reasonable steps to notify you directly.
For any questions about this Privacy Policy, to exercise your rights, or to make a data protection enquiry, please contact us at:
Email: info@dancingturtle.com
Web: www.dancingturtle.com